E-commerce cloaking involves presenting different content to search engines and users. This technique is used to manipulate search engine rankings and traffic, as search engines rely on the content of a website or web page to determine its relevance and authority. E-commerce websites that use cloaking may present a different version of their website or web page to search engines, which includes keyword stuffing, hidden text, and other spammy techniques that violate search engine guidelines. The result is a higher search engine ranking, which can lead to increased traffic and sales.